Overview
Outbound Squad was founded around 2017 by Jason Bay (originally as Blissful Prospecting). Bend, Oregon-headquartered, focused on outbound prospecting training for SaaS and B2B SDRs and AEs. Published case studies cite an average 22.3 percent qualified-pipeline lift within 90 days of engagement.
The signature differentiator is the narrow focus. Where 30MPC and JB Sales cover prospecting alongside other skills, Outbound Squad is outbound-pure. Bay's Too Good To Ignore framework structures the work around making the prospect want to reply, not just hitting enough touches.
Methodology
Too Good To Ignore is Bay's premise that great outbound is engineered to earn a reply, not designed to hit enough touches. The framework covers research-led list building, signal-based outreach (job changes, funding events, content engagement), cold-call openers that survive the first 7 seconds, and objection-handling structures.
Signature programs
- Outbound Accelerator - virtual cohort for SDR/AE outbound discipline
- Team training - custom corporate programs
- Cold-calling cohorts - dedicated phone-skill development
- Outbound Squad podcast and content - inbound funnel reinforcement
Who Outbound Squad is best for
Outbound Squad is a strong fit for SaaS and B2B sales orgs at $5M to $500M ARR running outbound-heavy motions. Particularly useful for orgs whose SDRs are struggling with reply rates or whose AEs aren't generating enough self-sourced pipeline.
Outbound Squad is less of a fit for organizations needing full-funnel training (Outbound Squad doesn't cover discovery or close), or for non-outbound motions like inbound-led PLG companies.
Strengths and weaknesses
What Outbound Squad does well
- Tight focus on outbound vs full-stack training competitors.
- Published case studies show measurable pipeline lift (22.3% average within 90 days).
- Active podcast and content footprint reinforces training.
- Frequently cross-instructs with 30MPC, expanding network reach.
Where Outbound Squad is weaker
- Narrow outbound focus means buyers needing full-funnel skills will pair with another provider.
- Smaller bench than 30MPC or JB Sales.
- Personality-led brand creates key-person dependency.
Reviews
Verified as of 2026-05-24, Outbound Squad has no public footprint on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius. The strongest external signal is the published "22.3% pipeline lift" case study and Jason Bay's podcast/LinkedIn audience. Verify direct references during diligence.
"My SDR team's reply rate moved from 1.2 percent to 4 percent after the Outbound Accelerator. The cold-call openers alone justified the investment." Sales manager, Series B SaaS.
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Leave a review →Notable Clients
Zoom, CBRE, Medallia, Xfinity, Gong, GoGuardian, Monday.com (per outboundsquad.com).
Contact Outbound Squad
Frequently asked questions
What is the Too Good To Ignore framework?
Too Good To Ignore is Outbound Squad's core outbound methodology, developed by founder Jason Bay. The framework structures outbound around earning a reply rather than hitting a touch quota. It covers research-led list building, signal-based outreach triggered by job changes, funding events, and content engagement, structured cold-call openers, and objection-handling sequences designed for B2B SaaS sellers.
Who is Outbound Squad best for?
Outbound Squad is a strong fit for SaaS and B2B sales orgs at $5M to $500M ARR running outbound-heavy motions, particularly where SDRs are struggling with reply rates or AEs are not generating enough self-sourced pipeline. It is less of a fit for organizations needing full-funnel training, since Outbound Squad does not cover discovery or close, or for inbound-led PLG companies.
How is Outbound Squad training delivered?
Outbound Squad delivers through virtual cohort programs including the Outbound Accelerator, custom corporate team training, and dedicated cold-calling cohorts. Ongoing reinforcement runs through the Outbound Squad podcast and content library. All formats are available globally online, with no in-person requirement.
How much does Outbound Squad cost?
Outbound Squad sits in the mid pricing tier. Individual cohort programs and team training engagements are priced separately. Published case studies cite 20,000+ sellers trained at 250+ companies, suggesting established team-pricing structures. Exact figures depend on team size and program scope, so request a quote directly from Outbound Squad.
What results does Outbound Squad claim?
Outbound Squad's published case studies cite an average 22.3 percent qualified-pipeline lift within 90 days of engagement across client programs. The firm has trained 20,000+ sellers at 250+ B2B companies including Zoom, CBRE, Medallia, Gong, and Monday.com. Buyers should verify these figures directly and request references from comparable organizations during diligence.
Related Providers
Tactical SaaS sales. Frequent Outbound Squad co-instructor.
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Jeb Blount's Fanatical Prospecting. Larger scale than Outbound Squad.
Profile last reviewed July 2026. Request a correction.