Overview
30 Minutes to President's Club (30MPC) was founded in 2020 by Armand Farrokh (former VP Sales at Pave and Carta) and Nick Cegelski (3x top enterprise seller). It started as a tactical SaaS sales podcast and grew into the #1 sales podcast globally within four years. The training arm scaled 2022 to 2024, anchored by Armand and Nick's bestselling book *Cold Calling Sucks (And That's Why It Works)*.
The signature differentiator is the tactical, no-fluff content style. Where legacy methodology firms deliver theory and frameworks, 30MPC delivers exact phrasing, exact cadences, and exact tactics that practicing top reps use today.
Methodology
30MPC's methodology is tactical SaaS selling, expressed as specific behaviors and exact language reps can use on the next call. The courses are skill-specific (cold calling, discovery, multi-threading, demos, leadership) rather than a single named methodology. Practitioners view 30MPC as the complement to a qualification framework like MEDDIC or SPICED.
Signature programs
- Cold Calling Mastery - tactical cold call training tied to the bestselling book
- Discovery - discovery call structure for SaaS AEs
- Multi-threading - building consensus across buying committees
- Sales Leadership - frontline manager training
- Outbound - co-developed with Jason Bay of Outbound Squad
Who 30MPC is best for
30MPC is a strong fit for SaaS AEs, SDRs, and frontline managers at modern B2B SaaS companies who want hyper-tactical training that lands on the next call. Buyers running cohort programs for small teams (5 to 50 reps) get particular value.
30MPC is less of a fit for buyers seeking large enterprise rollouts with certified facilitator networks, or for non-SaaS sales motions where the SaaS-tinted vocabulary feels alien.
Strengths and weaknesses
What 30MPC does well
- #1 sales podcast globally drives massive inbound and authority.
- Hyper-tactical content differentiates from theory-heavy legacy methodology firms.
- Strong cohort model with named-instructor guest appearances.
- Bestselling book on cold calling extends brand reach.
Where 30MPC is weaker
- Younger company with shorter delivery track record than Tier A firms.
- Personality-led brand creates key-person risk.
- Less appropriate for buyers seeking large enterprise rollouts with certified facilitator networks.
Reviews
Verified as of 2026-05-24, 30MPC has no public footprint on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius. Distribution is primarily through the podcast (Apple Podcasts and Spotify carry significant listener rating volume, which is content review rather than service aggregator data) and cohort. Verify direct references during diligence.
"The format is genuinely different. 30 minutes, two practicing top reps, no slides, exact phrases I used on the next call." Sales podcast listener.
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Leave a review →Notable Clients
Salesforce, Gong, Outreach, Slack, LinkedIn (per 30mpc.com and podcast guests).