We compete in this market. Here is how the rankings stay honest anyway.

This directory is owned by Carlos Garrido and Steve Swanston, two operators whose firms appear in the market it covers. We do not claim independence. We claim something more checkable: a published method, applied identically to all 49 providers, with the conflicts disclosed and the rules below holding us to it. We put this in writing so any reader can hold us accountable in practice.

1. Ownership and origins

Best Sales Training is founded, funded, and owned by Carlos Garrido and Steve Swanston. Carlos is the principal of Performance Edge and owns the Sandler training franchise in Miami. Steve is the principal of Swanston Growth Advisors. Together they own Revenue Bench. All of these firms operate in categories this directory covers, and all of them appear on this site under an "Our firms" label. The full disclosure lives on the about page.

An earlier version of this page described the site's origins as "seed support from a participant in the sales training industry." That was technically true and substantively evasive. As of June 2026 we replaced it with the plain version above, because a transparency policy that starts with a riddle is not one.

The founders do not write provider rankings, do not adjust Match Score weights for any specific provider, do not influence individual review moderation decisions, and do not approve or veto provider profile content for competitors. Those are editorial decisions made under the rules set out below. The directory was built because, across hundreds of conversations with owner-led businesses, buying sales training kept proving structurally harder than it should be. We sell into this market; we also believe the buyer deserves the comparison whether or not they choose us.

2. The editorial firewall

The simplest way to describe the firewall is to list what the editorial team controls and what it does not.

If a commercial interest ever conflicts with an editorial judgment, the editorial judgment wins. That sentence is easy to write and harder to live by. The rest of this page sets out the mechanisms we use to keep it true.

3. How rankings are determined

Match Score is the algorithm that produces personalized provider shortlists when a visitor uses Ava or the Sales Maturity Scorecard. It scores every provider in the directory against the visitor's stated team size, service needs, methodology preferences, geography, budget, and a few smaller dimensions. The weighting is documented in plain language on How We Rank.

Three rules apply, without exception.

1. No provider can pay for a higher Match Score. The algorithm runs the same way for everyone. If a provider is a better fit for a visitor, they rank higher. If they are a worse fit, they rank lower. The math does not know who advertises and who does not.
2. The featured-provider band on the homepage is editorially curated. Selection is based on aggregate fit for our most common buyer (owner-led businesses with 2 to 50 sellers). Featured providers do not pay for that placement. The criteria are documented in How We Rank.
3. If we introduce a paid-placement product in the future, it will be visibly labeled, held below organic results, and disclosed on every page where it appears. This is consistent with how G2, Capterra, TrustRadius, and Gartner Peer Insights handle paid placement. The label will read "Sponsored" or similar, in the same visual register as the disclosure on those sites.

4. What is and is not commercial

Three layers of the directory exist, and the rules are different for each.

Layer 1: editorial content (always non-commercial)

Provider profiles, tier assignments, strengths and weaknesses, the guides library, the glossary, the Sales Maturity Scorecard, the Match Score algorithm, and Ava's responses. Nothing in this layer is paid placement. Nothing in this layer is subject to provider influence. If a provider asks us to adjust their profile to read more favorably, we say no and refer them to this policy.

Layer 2: owned firms and commercial features (clearly labeled)

The rail that runs alongside the directory carries two labeled groups. "Our firms": Performance Edge, Swanston Growth Advisors, and Revenue Bench, which belong to the site's founders and do not pay for placement because you cannot pay yourself. "Partner": genuinely third-party placements, currently HubSpot. A tech-stack affiliate program for sales tools we recommend in guides is planned but not yet live. See owned firms and partners for the full policy.

Both groups are visibly marked. Both are held below organic editorial output. Neither appears inside the Featured providers band as a paid position, inside the Match Score algorithm as a weight, inside Ava's shortlists as an override, or inside the conversion path. If you cannot see a label and are wondering whether something is commercial, the answer is no. Editorial output is not labeled because there is nothing to label.

Layer 3: lead handoff (not paid)

When you use Ava and decide to contact a provider, we send your information to that provider so they can follow up. We do not charge providers for that handoff. We do not resell your contact information. The provider receives only what you typed into Ava or onto the contact form, and only for the providers you actively chose to be contacted by.

If any of these three layers ever changes (for example, if we ever introduce pay-per-lead pricing), this policy gets updated and the change is logged in the editorial audit. We do not move money without saying so.

5. Conflict-of-interest rules

The hardest editorial integrity problem is not paid placement. Paid placement is easy to see and easy to label. The hard problem is a quiet thumb on the scale by an editor or contributor with an undisclosed connection to a provider. We address that in three ways.

1. Every editor has a published bio on the about page that lists current and prior affiliations relevant to the sales training industry. Editors recuse themselves from provider-profile decisions where they have a prior commercial relationship with the provider in question. The recusal is logged in the editorial audit.
2. The founders are recused from editorial decisions involving providers in categories where their firms compete. Specifically, Carlos and Steve do not participate in the editorial process for the sales training, sales coaching, talent assessment, recruitment, or fractional sales leadership provider categories, including the profiles of Performance Edge, Swanston Growth Advisors, Revenue Bench, and Sandler. Decisions in those categories are made by named editors operating under this policy.
3. Reviews submitted from email domains associated with the founders' firms are auto-flagged in the moderation queue and reviewed by an editor not connected to those firms. The internal list of flagged domains is maintained by editorial leadership and audited annually. This is also documented in our review policy.

6. The quarterly editorial audit

Once per quarter, we publish a public editorial audit log. The audit covers seven things.

1. Providers added or removed from the directory, with the criteria-based reason.
2. Provider tier changes (Tier B promotions to Tier A or Tier A demotions), with the reason.
3. Match Score algorithm changes, including weight adjustments, with the rationale.
4. Editorial recusals logged during the quarter (without naming providers, to protect ongoing commercial discussions, but with category and reason).
5. Provider complaints received about profile content or rankings, with outcomes. Complaints upheld get logged. Complaints rejected get logged with the editorial reasoning.
6. Reviews moderation summary: total reviews submitted, total published, total returned for revision, total rejected (by reason).
7. Sponsored-listings activity: every active sponsor during the quarter listed by name, every sponsor added, every sponsor removed (with the reason for removal). Per-sponsor revenue is not disclosed because it is commercially confidential, but the buyer list is.

The audit is published as a static page (`/editorial-audit-{year}-{quarter}/`) and remains permanently accessible. The first audit covers the first full quarter post-launch. We will link to every audit from this page so a reader can verify the policy is being lived by, not just stated.

7. Journalist and researcher response

If you are a journalist, academic, or researcher with questions about ownership, funding, editorial governance, or commercial relationships, write to editorial@bestsalesteamtraining.com. We respond within five business days with answers that are accurate, on the record, and not improvised.

Specifically, we will tell you who funded the build, who controls editorial decisions today, which providers we have commercial relationships with (if any), and how the rules on this page are enforced operationally. We will not invent answers to make ourselves look better. If a question reveals a gap in our policy or practice, we will say so, fix the gap, and document the fix in the next quarterly audit.

We expect this to be one of the more useful pages on the site over time, both as a credibility artifact and as a discipline. Knowing that any reporter can ask, and that we have committed publicly to a clean answer, raises the cost of any quiet drift in policy.

8. When this policy changes

This policy is reviewed annually by editorial leadership and changed when our practices change. Every change is logged at the bottom of this page with the date and a one-line summary. If a material change happens between annual reviews, we add it within seven days of the change taking effect.

Change log.

• 2026-06-11: Major revision. The site moved from an anonymous "independent directory" posture to full founder disclosure. Section 1 now names the owners (Carlos Garrido, Steve Swanston) and their firms. The "Sponsored partners" rail was relabeled into "Our firms" and "Partner" groups. The page title changed from Editorial Independence to Editorial Standards, because independence was no longer the honest claim; method is.
• 2026-05-25: Section 4 updated to reflect the launch of the sponsored-listings product. Per-click pricing, human-gated signup. Full product policy at sponsored-listings. One operational note logged for the next quarterly audit: a single sponsor destination page is currently hosted on the directory rather than at the sponsor's own domain, and the hosted page carries an attribution byline outside the directory's standard non-disclosure posture. This is a documented exception, approved by editorial leadership, and will end when the sponsor's own domain stands up. Logged here so the quarterly audit captures it.
• 2026-05-24: Initial publication.