How our sponsored listings work.

A small set of clearly-labeled sponsored slots runs on this directory. This page explains exactly what we sell, what we do not sell, who is eligible, what the placements look like, and how the product sits inside the rules we published in our editorial-independence policy.

1. What a sponsored slot actually is

A sponsored slot is a labeled link from this directory to the sponsor's own site. The label reads "Sponsored partners" and is visible at the top of every group of slots, in the same visual register a buyer would expect from G2, Capterra, TrustRadius, or Gartner Peer Insights.

A sponsored slot is not an endorsement. It is a paid placement. Each slot shows the sponsor's category, name, a one-line value prop, and a link to their site. Match Score does not see sponsored slots. Provider rankings on our directory index do not see sponsored slots. Ava does not promote sponsored slots inside her shortlists. The slots are a separate, clearly-bounded commercial layer.

2. What we do not sell

The list of things we will not sell is more important than the list of things we will.

If a sponsor approaches us asking for anything in the left column above, the answer is no. The policy is enforced by editorial leadership and audited quarterly. If you suspect we have violated this policy, write to editorial@bestsalesteamtraining.com and we will respond within five business days.

3. Where sponsored slots appear

Sponsored slots run on the following surfaces, all clearly labeled, all held below organic editorial output:

1. Homepage right rail. A vertical group of up to four slots, starting at the hero and sticky as the visitor scrolls. The labeled band sits to the right of editorial content and never inside the Featured providers band.
2. Guides, pillar pages, cluster pages, and the glossary. Same right rail format. Sticky on scroll. Appears on all 25 guides and all 32 SEO pages plus the glossary.
3. Providers index, bottom band. A horizontal labeled band sits below all 49 organic provider cards. Sponsored slots are never interleaved with the organic index.

Sponsored slots do not appear on the following surfaces, by policy:

• The Featured providers band on the homepage. That band is editorial and not for sale.
• Individual provider profiles. Putting a competitor's slot on a provider's profile is competitor ambush and we do not run it.
• The compare pages. Same reason.
• The about page, how-we-rank, editorial-independence, review-policy, and this page. Putting paid links on the policy pages would contradict what the policy pages say.
• The matching flow: Ava (bot), the Sales Maturity Scorecard, and the contact-a-provider form. No paid surface inside the conversion path.

4. Who can buy a slot

Three eligibility rules apply.

1. Directory inclusion is a prerequisite. Only providers already listed in this directory (Tier A or Tier B) can buy a sponsored slot. Inclusion is editorial. Sponsorship is commercial. The order matters, the editorial decision comes first.
2. One exception: adjacent vendors. Adjacent vendors who are not directory providers (CRM platforms, recruitment firms, talent-assessment tools, sales-tech vendors recommended in guides) can buy slots if they pass the same editorial vetting we apply to directory inclusion. The vetting criteria are listed on how we rank.
3. Commercial entities adjacent to the founder pay the standard rate. Any entity in which the founder has a direct or indirect commercial interest is eligible to buy slots at the same rate, on the same terms, with the same labeling as any other buyer. This is consistent with our editorial-independence policy, which discloses that the directory was founded with seed support from a participant in the sales training industry. Excluding such buyers would be a thumb on the scale in the opposite direction. Including them at the standard rate is the cleaner story.

The mutual-exclusion rules that apply to algorithmically generated shortlists (see how we rank) do not apply to the sponsored layer because the sponsored layer is not algorithmic.

5. How a slot gets bought

The current v1 process is human-gated, not self-serve. Three steps.

1. Email sponsorship@bestsalesteamtraining.com describing your business and the placement you want.
2. We confirm eligibility against the rules in section 4 and send a Stripe payment link with the rate card.
3. Once payment is confirmed, your slot goes live within five business days. You supply a one-line value prop, we copy-edit it for the directory's calm-authority voice, you sign off, and we publish.

If your application is declined, we tell you the reason. The most common reason is that the sponsor does not meet the editorial vetting criteria on how we rank. The second most common reason is that the buyer is asking for placements we do not sell. Decisions are made by editorial leadership.

6. Pricing model

The v1 pricing model is per-click, with a monthly cap to prevent surprise bills. The sponsor sees impressions and clicks in a monthly report. The per-click rate is calibrated against comparable directories in the category and is reviewed quarterly. The full rate card is sent on request.

Per-click was chosen over flat monthly because it scales with the value the sponsor actually receives. A slot that delivers zero clicks costs zero. A slot that delivers meaningful traffic is priced fairly to both sides. The monthly cap protects the sponsor against runaway spend on a high-traffic month.

The per-click model is implemented on a click-tracking redirect that logs the click, then forwards the visitor to the sponsor's destination URL. No cookies are dropped on the visitor. No third-party ad networks are involved. The redirect adds roughly one hundred milliseconds to the click and is not used to track anything other than the click count for billing.

7. Rotation, removal, and refunds

We run a maximum of four sponsored slots on any surface at a time. If demand exceeds inventory, slots rotate weekly, with each sponsor getting an equal share of impressions across the month.

A sponsor can remove their slot with seven days' notice and receive a pro-rated refund of any prepaid balance. We can remove a sponsor with seven days' notice if their copy stops meeting our editorial standards, if their underlying business changes in a way that no longer passes the eligibility rules in section 4, or if they ask for placements we do not sell. In any of those cases the sponsor receives a pro-rated refund.

8. Disclosure and audit

Every page that runs sponsored slots carries the "Sponsored partners" label adjacent to the slot, in the same visual register on every surface. Every label links to this page. This is the disclosure mechanism the editorial-independence policy commits to.

Once per quarter, we publish a public editorial audit log (see section 6 of the editorial-independence policy). The audit lists every active sponsored slot during the quarter, the category of each sponsor, and any sponsor removed during the quarter with the reason. We do not list per-slot revenue figures, that is commercially confidential, but we do list every sponsor by name.

Change log

2026-05-25: Initial publication. Four launch sponsors in the v1 inventory: Performance Edge, Revenue Bench, Swanson Growth Partners, HubSpot. Per-click pricing model with monthly cap. Human-gated signup at sponsorship@bestsalesteamtraining.com.