Overview
Integrity Solutions was founded in 1968 by Ron Willingham, who codified the Integrity Selling methodology around values-based selling and behavioral styles. The firm relocated headquarters to Nashville in 2011 and has spent more than 55 years building one of the oldest and most internationally distributed sales training practices in the category, with delivery in 130+ countries through a certified-facilitator licensing model.
Integrity Solutions has particular vertical depth in financial services and healthcare. Both industries value the firm's emphasis on customer trust as a precondition for the sale, which translates well into long-cycle, relationship-led motions.
Methodology
Integrity Selling structures the sales conversation around six steps: Approach, Interview, Demonstrate, Validate, Negotiate, and Close. The framework is layered with the Behavior Styles model so reps can adapt their approach to different stakeholder preferences. The overarching premise is that trust precedes influence. Customers buy from people who they believe are acting in the customer's interest.
Integrity Coaching and Integrity Service extend the same values-based premise to manager coaching and customer service training.
Signature Programs
- Integrity Selling - core methodology
- Integrity Coaching - frontline sales manager coaching
- Integrity Service - customer service training with sales adjacency
- Behavior Styles - stakeholder behavioral adaptation
Who Integrity Solutions is best for
Integrity Solutions is a strong fit for Mid-Enterprise organizations in financial services, healthcare, and related trust-led verticals. Multi-country global organizations benefit from the certified-facilitator licensing model, which gives them consistent delivery across many regions without rebuilding the program for each market.
Integrity Solutions is less of a fit for SaaS-native sales motions where qualification rigor like MEDDICC matters more than interpersonal trust, or for SMB buyers who want a packaged subscription product.
Strengths and weaknesses
What Integrity Solutions does well
- Values-based positioning distinct from tactics-first peers.
- Strong global facilitator licensing model. 130+ country coverage with consistent delivery.
- Vertical depth in financial services and healthcare.
- 55+ years of operating history. One of the oldest providers on this list.
Where Integrity Solutions is weaker
- Methodology positioning ("Integrity Selling") feels more interpersonal-skills than complex B2B process.
- SaaS buyers may find it underweight on qualification rigor compared to MEDDICC-aligned providers.
- Less digital-native versus Imparta or Winning by Design.
Reviews
Integrity Solutions' reputation is concentrated in financial services and healthcare verticals and global certified-facilitator references. Verified as of 2026-05-24, the G2 aggregate is the strongest third-party signal at 4.7 across 58 reviews.
"Integrity Selling worked particularly well for our wealth-management advisors. The trust-precedes-influence frame matched the client relationship reality." Sales leader, regional financial services firm.
"Integrity Solutions' certified-facilitator model gives multinational buyers consistent delivery in markets few peers can credibly serve." Industry reviewer commentary.
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Leave a review →Notable Clients
Integrity Solutions serves primarily financial services, healthcare, and insurance selling organizations. Published case studies and conference references have named Principal Financial Group, Mutual of Omaha, and Nationwide among clients applying the values-based selling framework across large field sales forces.
Contact Integrity Solutions
Get in touch directly with Integrity Solutions. A discovery call is free and typically takes 20 to 30 minutes.
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