Overview
ASLAN Training was founded in 1996 by Tom Stanfill and Tab Norris, both still active in leadership. The Atlanta-headquartered firm operates ten regional offices across the US and delivers in 47 countries and 17 languages. ASLAN's signature thesis, Other-Centered Selling, argues that buyer receptivity must precede seller influence. If the buyer doesn't believe the seller is acting in their interest, no methodology, framework, or close technique recovers the conversation.
The thesis is articulated in Stanfill's book unReceptive. Programs span inside sales, field sales, and sales leadership, supported by the ASLAN+ reinforcement platform with AI-enabled coaching components.
Methodology
Other-Centered Selling is a philosophical premise as much as a methodology. The framework teaches reps to identify and reduce buyer resistance before applying any influence behavior. Stanfill's book unReceptive frames the work around four resistance triggers and four corresponding seller behaviors.
The Inside Sales School curriculum is a separately strong asset. ASLAN treats inside sales as a discipline with its own behaviors and metrics, not as a junior version of field selling. The ASLAN+ reinforcement platform layers AI coaching on top of the methodology for ongoing skills practice.
Signature Programs
- Other-Centered Selling - core methodology
- Inside Sales School - inside-sales-specific curriculum
- Sales Leadership Catalyst - frontline manager development
- ASLAN+ reinforcement - digital reinforcement and AI coaching
Who ASLAN is best for
ASLAN is a strong fit for mid-market to enterprise organizations running both inside and field sales motions. Healthcare, financial services, telecom, and hospitality buyers feature heavily in the client base. The Other-Centered premise resonates with leaders who have seen aggressive methodologies fail under increasingly sophisticated buyers.
ASLAN is less of a fit for organizations seeking the most contemporary SaaS-revenue-architecture vocabulary, or for buyers whose internal sales culture is heavily wedded to confrontation-style Challenger or sharp MEDDIC qualification.
Strengths and weaknesses
What ASLAN does well
- Differentiated philosophical premise. Other-Centered is distinct in a crowded methodology field.
- Strong inside-sales credibility, often underserved by field-sales-heavy peers.
- 13 consecutive years on Selling Power Top Sales Training Companies list signals durability.
- Published client roster includes HubSpot, DoorDash, American Airlines, Abbott, Cisco, Cox, Aflac, HP, Shaw, Nationwide, Home Depot, Takeda, Hilti.
Where ASLAN is weaker
- Brand awareness in the SaaS founder community is lower than Winning by Design or Force Management.
- "Other-Centered" framing can read as soft to bottom-funnel CRO audiences without prior exposure to Stanfill's book.
- Less SaaS-native vocabulary than peers targeting the same enterprise buyer.
Reviews
ASLAN maintains a published client roster and recurring Selling Power Top recognition. Verified as of 2026-05-24, the G2 sample is thin (12 reviews) and the rating lower than peers. The Selling Power award track record carries more weight than the G2 aggregate at this sample size.
"ASLAN brings a buyer-empathy lens to sales training that's distinct in a crowded category." Industry reviewer commentary.
"Other-Centered Selling reset how our inside-sales team approached cold outreach. Reduced ghosting and improved meeting-to-opportunity conversion meaningfully." VP Sales, mid-market technology.
Reviews from our community
Identity-verified reviews submitted directly to this directory. Every review is moderated by our editorial team. See how this works.
0 community reviews
No community reviews yet. Be the first to share your first-hand experience.
Leave a review for ASLAN Training →Worked with ASLAN Training? See the review policy before submitting.
Leave a review →Notable Clients
Per ASLAN.com: HubSpot, DoorDash, American Airlines, Abbott, Cisco, Cox, Aflac, HP, Shaw, Nationwide, Home Depot, Takeda, and Hilti are among publicly named clients.
Contact ASLAN
Get in touch directly with ASLAN Training. A discovery call is free and typically takes 20 to 30 minutes.
Related Providers
If ASLAN doesn't fit your situation, these providers occupy adjacent lanes.