Overview
Sales Hacker was founded in 2013 by Max Altschuler. Acquired by Outreach during the SaaS sales-tool consolidation era. In 2023, Outreach divested Sales Hacker back to Altschuler, who rebranded the ecosystem as GTMnow. Today GTMnow operates alongside GTMfund (Altschuler is GP at both), making it an unusual combination of media platform and investor network.
The signature differentiator is the 10+ year content archive plus the GTMfund affiliation. Practitioners read GTMnow for tactical SaaS GTM insight; founders sometimes find investor introductions through the same ecosystem.
Methodology
GTMnow does not have a methodology. The product is content and community. Practitioners read the newsletter, listen to the podcast, attend events. The methodology is whatever the next contributor or guest brings to the conversation.
Signature programs
- GTMnow Newsletter
- GTMnow Podcast (formerly Sales Hacker Podcast)
- GTMfund-affiliated events
Who GTMnow is best for
GTMnow is a strong fit for SaaS GTM practitioners, founders, and sales/marketing leaders who want a steady stream of tactical thought leadership and a connection point to the SaaS investor ecosystem.
GTMnow is less of a fit for buyers wanting team enrollment in courses, certified curriculum, or structured skill-build programs.
Strengths and weaknesses
What GTMnow does well
- Massive content library (10+ years of Sales Hacker archives).
- GTMfund affiliation creates investor-network value rare in this category.
- Outreach divestment back to founder restored independence and community trust.
Where GTMnow is weaker
- Not a structured training curriculum provider.
- Buyers wanting team enrollment in courses will need a separate provider.
Reviews
Verified as of 2026-05-24, GTMnow has no current third-party aggregator footprint. The legacy Sales Hacker G2 profile is dormant after the 2023 rebrand. The brand is a media and community property (newsletter, podcast, events), not a structured training service. The strongest signals are podcast listener counts (Apple Podcasts and Spotify) and newsletter subscriber base, neither of which are service-aggregator data.
"GTMnow is the SaaS GTM newsletter I read every week. The podcast guests are consistently practicing operators, not theory-only voices." Founder, Series A SaaS.
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Leave a review →Notable Sponsors and Affiliates
Sponsors historically include Salesforce, Outreach, Gong, and others. GTMfund affiliation extends the network.
Notable Clients
GTMnow (formerly Sales Hacker) is a media and community platform for go-to-market practitioners. Membership is individual, not purchased by L&D teams. Newsletter subscribers, podcast listeners, and community contributors span Notion, Rippling, Figma, and hundreds of growth-stage SaaS companies. GTMnow does not publish a corporate client list.