Overview
SOAR Performance Group was founded around 2010 in Atlanta to deliver unified sales and customer success enablement for enterprise B2B technology buyers. Led by Charlie Thackston (President) and John Thackston (CEO), the firm operates at a smaller scale than the largest Tier A names but has built a reputation in the Southeastern US enterprise tech corridor.
The signature differentiator is the Engage Differently framework, which treats the sales and CS conversation as one continuous engagement rather than two handoffs. Useful for buyers running a land-and-expand motion where the seller's promise has to match the CS team's execution.
Methodology
Engage Differently structures the seller-buyer engagement around long-cycle relationship building rather than transactional close orientation. The CS-extension treats post-sale engagement with the same rigor as pre-sale, addressing the common gap where the seller's promise outpaces what CS can deliver.
Service lines
- Sales training - Engage Differently delivered as workshops and reinforcement
- Sales coaching - manager and seller coaching engagements
- Customer success enablement - extending the methodology into post-sale
- Strategic account management - key account growth programs
- Sales leadership development - frontline and senior leadership
Who SOAR is best for
SOAR is a strong fit for enterprise B2B technology orgs running land-and-expand motions where sales and CS need a unified language. Southeastern US buyers may appreciate the regional presence. Buyers needing a smaller, more bespoke alternative to the largest Tier A enterprise providers may also find the fit.
SOAR is less of a fit for SMB owner-led teams, transactional sales motions, or buyers needing multi-region certified facilitator delivery.
Strengths and weaknesses
What SOAR does well
- Unified sales-and-CS enablement is differentiated. Few peers treat the two functions as one engagement.
- Smaller bench supports bespoke engagements that enterprise giants can't match.
- Atlanta enterprise tech market presence.
Where SOAR is weaker
- Limited published industry recognition vs Training Industry Top 20 firms.
- Smaller scale than Richardson, Force Management, Korn Ferry.
- Light public review footprint makes third-party diligence harder.
Reviews
Verified as of 2026-05-24, SOAR Performance Group has no public footprint on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius. The "SOAR" entries on G2 refer to security software (orchestration, automation, response) and should not be conflated. Verify direct references during diligence.
"The CS extension is what sold us. Sales reps and CSMs left the engagement speaking the same language for the first time." VP Sales, enterprise B2B SaaS.
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Leave a review →Notable Clients
SOAR Performance Group works primarily with enterprise B2B technology companies on account-based selling and revenue productivity. The firm operates primarily in the Southeastern US and through select national engagements. Specific 2025-2026 client logos are not publicly disclosed, consistent with boutique consultancy confidentiality norms.
Contact SOAR
Frequently asked questions
What is the Engage Differently framework?
The Engage Differently framework is SOAR Performance Group's methodology for treating the sales and customer success conversation as one continuous engagement rather than two separate handoffs. It is built for enterprise B2B technology teams running land-and-expand motions where the seller's promise must align with what the CS team can actually deliver post-sale.
Who is SOAR Performance Group best for?
SOAR Performance Group is a strong fit for enterprise B2B technology organizations running land-and-expand motions that need a unified language across sales and customer success. Southeastern US buyers benefit from the regional presence. SOAR is less of a fit for SMB owner-led teams, transactional sales motions, or buyers needing multi-region certified facilitator delivery.
How is SOAR Performance Group training delivered?
SOAR Performance Group delivers training through in-person workshops, virtual sessions, and consulting engagements. Service lines include sales training, sales coaching, customer success enablement, strategic account management, and sales leadership development. The firm operates primarily across North America with a concentration in the Southeastern US enterprise tech corridor.
How much does SOAR Performance Group cost?
SOAR Performance Group sits in the mid to high pricing tier. Engagements are bespoke and scoped for enterprise B2B technology clients, so pricing reflects the boutique and customized nature of each program. Exact figures depend on scope, team size, and engagement type. Request a quote directly from SOAR for a specific proposal.
What makes SOAR Performance Group distinctive?
SOAR's key distinction is the unified sales-and-CS enablement model. Few training providers treat the two functions as a single engagement. For enterprise B2B technology buyers running land-and-expand motions, this means sellers and CSMs leave training speaking the same language, which addresses the most common gap where the seller's promise outpaces what CS can deliver.
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Profile last reviewed July 2026. Request a correction.