Overview
SOAR Performance Group was founded around 2010 in Atlanta to deliver unified sales and customer success enablement for enterprise B2B technology buyers. Led by Charlie Thackston (President) and John Thackston (CEO), the firm operates at a smaller scale than the largest Tier A names but has built a reputation in the Southeastern US enterprise tech corridor.
The signature differentiator is the Engage Differently framework, which treats the sales and CS conversation as one continuous engagement rather than two handoffs. Useful for buyers running a land-and-expand motion where the seller's promise has to match the CS team's execution.
Methodology
Engage Differently structures the seller-buyer engagement around long-cycle relationship building rather than transactional close orientation. The CS-extension treats post-sale engagement with the same rigor as pre-sale, addressing the common gap where the seller's promise outpaces what CS can deliver.
Service lines
- Sales training - Engage Differently delivered as workshops and reinforcement
- Sales coaching - manager and rep coaching engagements
- Customer success enablement - extending the methodology into post-sale
- Strategic account management - key account growth programs
- Sales leadership development - frontline and senior leadership
Who SOAR is best for
SOAR is a strong fit for enterprise B2B technology orgs running land-and-expand motions where sales and CS need a unified language. Southeastern US buyers may appreciate the regional presence. Buyers needing a smaller, more bespoke alternative to the largest Tier A enterprise providers may also find the fit.
SOAR is less of a fit for SMB owner-led teams, transactional sales motions, or buyers needing multi-region certified facilitator delivery.
Strengths and weaknesses
What SOAR does well
- Unified sales-and-CS enablement is differentiated. Few peers treat the two functions as one engagement.
- Smaller bench supports bespoke engagements that enterprise giants can't match.
- Atlanta enterprise tech market presence.
Where SOAR is weaker
- Limited published industry recognition vs Training Industry Top 20 firms.
- Smaller scale than Richardson, Force Management, Korn Ferry.
- Light public review footprint makes third-party diligence harder.
Reviews
Verified as of 2026-05-24, SOAR Performance Group has no public footprint on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius. The "SOAR" entries on G2 refer to security software (orchestration, automation, response) and should not be conflated. Verify direct references during diligence.
"The CS extension is what sold us. Sales reps and CSMs left the engagement speaking the same language for the first time." VP Sales, enterprise B2B SaaS.
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Leave a review →Notable Clients
SOAR Performance Group works primarily with enterprise B2B technology companies on account-based selling and revenue productivity. The firm operates primarily in the Southeastern US and through select national engagements. Specific 2025-2026 client logos are not publicly disclosed, consistent with boutique consultancy confidentiality norms.