Overview
GP Strategies is a global learning and performance consulting firm founded in 1966 (as National Patent Development). Columbia, Maryland-headquartered. The Sales Performance practice is one of several lines, alongside leadership development, operations training, and broader workforce development. GP Strategies became part of Learning Technologies Group plc in 2021.
The signature differentiator is scale. 64 global locations, 1,000-5,000 employees. Custom content design depth from multiple acquisitions (Via Training, CLS Performance Solutions). Strong automotive and manufacturing vertical credibility unusual among pure-play sales training firms.
Methodology
GP Strategies does not own a proprietary sales methodology. Instead, the firm delivers ValueSelling Framework programs under license and designs custom curricula for clients who need bespoke content. Best positioned as an outsourced learning partner rather than a methodology provider.
Service lines
- Custom sales training design - bespoke curriculum development
- ValueSelling-licensed delivery - the framework, delivered at GP scale
- Content and playbook development - sales enablement assets
- Blended learning - in-person, virtual, digital combinations
- Training operations outsourcing - full L&D function outsourcing
- AI-enabled sales training - launched 2024
Who GP Strategies is best for
GP Strategies is a strong fit for Fortune 1000 enterprise buyers in automotive, manufacturing, financial services, and electronics that need custom training designed at scale and rolled out across many regions. Particularly strong for buyers who want training operations partly or fully outsourced.
GP Strategies is less of a fit for buyers seeking a branded methodology (Sandler, MEDDIC, Challenger), or for SMB buyers who don't need enterprise scale.
Strengths and weaknesses
What GP Strategies does well
- Scale: 1,000-5,000 employees and global delivery footprint exceeds most pure-play sales training firms.
- Custom content design depth from multiple acquisitions.
- Strong automotive and manufacturing dealer-network credibility.
- Public company governance and financial transparency.
Where GP Strategies is weaker
- Not a recognizable sales methodology brand.
- Buyers seeking proprietary IP (Sandler, MEDDIC, Challenger) won't find it.
- Better positioned as outsourced learning partner than as methodology provider.
Reviews
Verified as of 2026-05-24, GP Strategies has a G2 entry (1 review at 5.0) but the listing is categorized under Health & Safety Providers rather than sales training. Trustpilot company-level page exists but specific aggregate was not retrievable in this pass. Sales-training-specific third-party aggregator footprint is thin relative to the firm's size (publicly traded, 4,000+ employees, acquired by LTG plc in 2021). Verify direct references for sales-practice scope.
"GP Strategies delivered our global dealer training rollout across 22 markets. Their operational depth was the differentiator." L&D leader, Fortune 100 automotive.
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Leave a review →Notable Clients
General Motors, Ford, Microsoft, ABB (historical sales-practice references).
Contact GP Strategies
Frequently asked questions
What is GP Strategies' Sales Performance practice?
GP Strategies' Sales Performance practice is a large-scale learning and performance consulting offering, best positioned as an outsourced learning partner rather than a proprietary methodology provider. The firm delivers ValueSelling Framework programs under license and designs custom curricula for clients who need bespoke content. It is one practice line inside a global L&D firm with 64 locations and 1,000 to 5,000 employees, now part of Learning Technologies Group plc since 2021.
Who is GP Strategies best for?
GP Strategies is a strong fit for Fortune 1000 enterprise buyers in automotive, manufacturing, financial services, and electronics that need custom training designed at scale and rolled out across many regions. Particularly strong for buyers who want training operations partly or fully outsourced. It is a weaker fit for buyers seeking a branded proprietary methodology such as Sandler, MEDDIC, or Challenger, or for SMB buyers who do not need enterprise scale.
How is GP Strategies training delivered?
GP Strategies delivers through blended combinations of in-person, virtual, and digital formats, designed to operate across multiple regions simultaneously. Service lines include custom sales training design, ValueSelling-licensed delivery, content and playbook development, and training operations outsourcing. An AI-enabled sales training offering was launched in 2024. The firm's 64 global locations are the operational backbone for multi-market rollouts.
How much does GP Strategies cost?
GP Strategies sits in the enterprise pricing tier. Custom curriculum design and multi-region deployment at Fortune 1000 scale means engagements are scoped individually rather than sold as standard packages. Training operations outsourcing engagements reflect long-term partnership contracts. Exact pricing is not publicly listed. Contact GP Strategies directly to scope an engagement against your region count, team size, and whether you need custom content design or licensed delivery.
Does GP Strategies offer training operations outsourcing?
GP Strategies offers full training operations outsourcing as a distinct service line, separate from individual program delivery. This means a buyer can hand over the L&D function, including content design, facilitator management, technology, and reporting, to GP Strategies on a managed-service basis. This capability, backed by 64 global locations, is unusual among pure-play sales training firms and is a primary reason Fortune 1000 buyers in automotive and manufacturing select GP Strategies.
Related Providers
Original source of ValueSelling Framework. GP Strategies is a licensed delivery partner.
Global enterprise L&D with sales-transformation practice.
Helping Clients Succeed + All Access Pass.
Profile last reviewed July 2026. Request a correction.