Overview
GP Strategies is a global learning and performance consulting firm founded in 1966 (as National Patent Development). Columbia, Maryland-headquartered. The Sales Performance practice is one of several lines, alongside leadership development, operations training, and broader workforce development. GP Strategies became part of Learning Technologies Group plc in 2021.
The signature differentiator is scale. 64 global locations, 1,000-5,000 employees. Custom content design depth from multiple acquisitions (Via Training, CLS Performance Solutions). Strong automotive and manufacturing vertical credibility unusual among pure-play sales training firms.
Methodology
GP Strategies does not own a proprietary sales methodology. Instead, the firm delivers ValueSelling Framework programs under license and designs custom curricula for clients who need bespoke content. Best positioned as an outsourced learning partner rather than a methodology provider.
Service lines
- Custom sales training design - bespoke curriculum development
- ValueSelling-licensed delivery - the framework, delivered at GP scale
- Content and playbook development - sales enablement assets
- Blended learning - in-person, virtual, digital combinations
- Training operations outsourcing - full L&D function outsourcing
- AI-enabled sales training - launched 2024
Who GP Strategies is best for
GP Strategies is a strong fit for Fortune 1000 enterprise buyers in automotive, manufacturing, financial services, and electronics that need custom training designed at scale and rolled out across many regions. Particularly strong for buyers who want training operations partly or fully outsourced.
GP Strategies is less of a fit for buyers seeking a branded methodology (Sandler, MEDDIC, Challenger), or for SMB buyers who don't need enterprise scale.
Strengths and weaknesses
What GP Strategies does well
- Scale: 1,000-5,000 employees and global delivery footprint exceeds most pure-play sales training firms.
- Custom content design depth from multiple acquisitions.
- Strong automotive and manufacturing dealer-network credibility.
- Public company governance and financial transparency.
Where GP Strategies is weaker
- Not a recognizable sales methodology brand.
- Buyers seeking proprietary IP (Sandler, MEDDIC, Challenger) won't find it.
- Better positioned as outsourced learning partner than as methodology provider.
Reviews
Verified as of 2026-05-24, GP Strategies has a G2 entry (1 review at 5.0) but the listing is categorized under Health & Safety Providers rather than sales training. Trustpilot company-level page exists but specific aggregate was not retrievable in this pass. Sales-training-specific third-party aggregator footprint is thin relative to the firm's size (publicly traded, 4,000+ employees, acquired by LTG plc in 2021). Verify direct references for sales-practice scope.
"GP Strategies delivered our global dealer training rollout across 22 markets. Their operational depth was the differentiator." L&D leader, Fortune 100 automotive.
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Leave a review →Notable Clients
General Motors, Ford, Microsoft, ABB (historical sales-practice references).