Overview
Engage Selling was founded in 2001 by Colleen Francis in Ottawa, Canada. The practice has grown into one of the more visible founder-led sales advisory brands in North America, anchored by Francis's keynote speaking career, the Right on the Money podcast, and the Sales Accelerator System online course library. Francis is a Professional Speaker Hall of Fame inductee and one of the most-followed sales voices on LinkedIn.
Engage's signature engagement is high-touch advisory for CEOs and CROs of growth-stage B2B firms. The Sales Accelerator System gives the smaller-budget buyer a path to the methodology through self-paced courses, while keynote and advisory engagements serve larger clients.
Methodology
The Sales Accelerator System emphasizes continuous prospecting cadence as the foundation of predictable growth. Francis's premise is that most sales orgs underinvest in front-of-funnel discipline and over-rely on late-stage deal heroics. The framework structures the seller's day, week, and quarter around prospecting volume rather than pipeline-stage progression.
Adjacent advisory and Sales Leader Mastermind engagements give CEOs and CROs a peer cohort and structured operating cadence for their own work.
Signature Programs
- The Sales Accelerator - online course library
- Sales Leader Mastermind - peer cohort for CROs and CEOs
- Keynote and advisory - founder-led engagements for growth-stage firms
- Right on the Money podcast - long-running content distribution
Who Engage Selling is best for
Engage Selling is a strong fit for Mid-market B2B firms led by a CEO or CRO who wants a hands-on advisor with a hall-of-fame speaker behind the brand. The keynote-and-advisory combination works particularly well for sales kickoffs that need an inspirational anchor with substantive followup. Founder-led growth-stage teams that need a respected outside voice will find the fit.
Engage Selling is less of a fit for buyers who need a multi-region certified-facilitator bench or a large delivery team for an enterprise rollout.
Strengths and weaknesses
What Engage Selling does well
- Strong founder and CRO advisory practice. Francis is in the chair, not behind it.
- Hall of Fame speaker profile gives keynote engagements unusual gravitas.
- High visibility in the LinkedIn sales-influencer ecosystem keeps the brand top of mind.
- Online Sales Accelerator gives SMB buyers a low-budget on-ramp.
Where Engage Selling is weaker
- Personality-led brand limits scalability for large enterprise rollouts requiring consistent facilitator bench.
- Less appropriate for buyers seeking a standardized methodology certification.
- Smaller delivery footprint than legacy enterprise providers.
Reviews
Verified as of 2026-05-24, Engage Selling has limited public review footprint on G2, Capterra, Trustpilot, Gartner Peer Insights, and TrustRadius. The G2 profile exists with zero displayed reviews. The strongest reputation signal is Colleen Francis's Sales Hall of Fame induction and book ecosystem. Verify direct references with the provider during diligence.
"Colleen brought the keynote that anchored our entire sales kickoff. The followup advisory engagement made the kickoff content stick." CEO, Mid-market B2B services.
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Leave a review →Notable Clients
Colleen Francis and Engage Selling work primarily with mid-market and enterprise B2B technology, professional services, and manufacturing firms. Coaching and training engagements are kept confidential at client request. Specific 2025-2026 client logos are not publicly disclosed, consistent with how individual practitioner firms typically handle client relationships.
Contact Engage Selling
Get in touch directly with Engage Selling. A discovery call is free and typically takes 30 minutes.
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