Overview
Cardone Training Technologies was founded by Grant Cardone (NYT bestselling author of *The 10X Rule*). Aventura, Florida-headquartered. Cardone University launched around 2010 and has grown into the largest single library of video sales content in the category, with 8,000+ segments covering closing, cold calling, follow-up, negotiation, and seller mindset.
The signature differentiator is scale of video content and founder-personal-brand reach. The 10X Growth Conference is a major industry event. Particularly strong vertical penetration in automotive (Cardone's origin lane), real estate, and individual SMB sellers.
Methodology
The 10X Rule is the mindset foundation: do 10 times more activity, set 10 times bigger targets, expect 10 times bigger results. Tactical training layered on top covers closing, objection handling, cold calling, follow-up, negotiation, and prospect persistence. Less a single named methodology than a library of skills tied together by mindset.
Signature programs
- Cardone University subscription - self-paced video library
- Certifications - in selling, closing, cold calling, follow-up, negotiation
- 10X Growth Conference - annual industry event
- Sales Manager Bootcamps - leadership programs
Who Cardone is best for
Cardone is a strong fit for individual sellers, SMB owners, automotive sales, real estate agents, and call-center sellers who want a high-volume mindset-led training subscription at accessible pricing. Particularly useful for buyers who respond to a strong founder personality.
Cardone is less of a fit for complex enterprise B2B sales motions, MEDDIC-style buyer-committee deals, or buyers whose internal culture is allergic to founder-controversy baggage.
Strengths and weaknesses
What Cardone does well
- Largest single library of video sales content (8,000+ segments).
- Strong founder personal brand drives massive inbound.
- Automotive and real-estate vertical penetration unusual among SaaS-leaning competitors.
- Accessible self-serve pricing for individual sellers.
Where Cardone is weaker
- Polarized buyer reviews. Critics argue mindset content dominates tactical sales technique.
- Not appropriate for complex enterprise B2B or buyer-committee sales (MEDDIC-style deals).
- Brand carries founder-controversy baggage that conservative enterprise buyers may avoid.
Reviews
Verified as of 2026-05-24, Cardone has an active Trustpilot profile with many pages of reviews. Specific TrustScore and review count were not captured in this verification pass and should be confirmed in a follow-up direct read. Sentiment polarizes between individual-seller enthusiasm and team-level skepticism. Pilot before committing on a team basis.
"Cardone University's volume of tactical content is unmatched at this price point. The mindset content is hit or miss." Individual seller, automotive.
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Leave a review →Notable Clients
Grant Cardone's 10X training is sold directly to individual sellers, entrepreneurs, and small business owners. The primary corporate verticals are automotive dealerships and real estate brokerages. Specific 2025-2026 enterprise client logos are not publicly disclosed, consistent with a model driven primarily by individual and small-team purchases rather than L&D contracts.