Overview
Cardone Training Technologies was founded by Grant Cardone (NYT bestselling author of *The 10X Rule*). Aventura, Florida-headquartered. Cardone University launched around 2010 and has grown into the largest single library of video sales content in the category, with 8,000+ segments covering closing, cold calling, follow-up, negotiation, and seller mindset.
The signature differentiator is scale of video content and founder-personal-brand reach. The 10X Growth Conference is a major industry event. Particularly strong vertical penetration in automotive (Cardone's origin lane), real estate, and individual SMB sellers.
Methodology
The 10X Rule is the mindset foundation: do 10 times more activity, set 10 times bigger targets, expect 10 times bigger results. Tactical training layered on top covers closing, objection handling, cold calling, follow-up, negotiation, and prospect persistence. Less a single named methodology than a library of skills tied together by mindset.
Signature programs
- Cardone University subscription - self-paced video library
- Certifications - in selling, closing, cold calling, follow-up, negotiation
- 10X Growth Conference - annual industry event
- Sales Manager Bootcamps - leadership programs
Who Cardone is best for
Cardone is a strong fit for individual sellers, SMB owners, automotive sales, real estate agents, and call-center sellers who want a high-volume mindset-led training subscription at accessible pricing. Particularly useful for buyers who respond to a strong founder personality.
Cardone is less of a fit for complex enterprise B2B sales motions, MEDDIC-style buyer-committee deals, or buyers whose internal culture is allergic to founder-controversy baggage.
Strengths and weaknesses
What Cardone does well
- Largest single library of video sales content (8,000+ segments).
- Strong founder personal brand drives massive inbound.
- Automotive and real-estate vertical penetration unusual among SaaS-leaning competitors.
- Accessible self-serve pricing for individual sellers.
Where Cardone is weaker
- Polarized buyer reviews. Critics argue mindset content dominates tactical sales technique.
- Not appropriate for complex enterprise B2B or buyer-committee sales (MEDDIC-style deals).
- Brand carries founder-controversy baggage that conservative enterprise buyers may avoid.
Reviews
Verified as of 2026-05-24, Cardone has an active Trustpilot profile with many pages of reviews. Specific TrustScore and review count were not captured in this verification pass and should be confirmed in a follow-up direct read. Sentiment polarizes between individual-seller enthusiasm and team-level skepticism. Pilot before committing on a team basis.
"Cardone University's volume of tactical content is unmatched at this price point. The mindset content is hit or miss." Individual seller, automotive.
Reviews from our community
Identity-verified reviews submitted directly to this directory. Every review is moderated by our editorial team. See how this works.
0 community reviews
No community reviews yet. Be the first to share your first-hand experience.
Leave a review for Cardone Training Technologies (Cardone University) →Worked with Cardone Training Technologies (Cardone University)? See the review policy before submitting.
Leave a review →Notable Clients
Grant Cardone's 10X training is sold directly to individual sellers, entrepreneurs, and small business owners. The primary corporate verticals are automotive dealerships and real estate brokerages. Specific 2025-2026 enterprise client logos are not publicly disclosed, consistent with a model driven primarily by individual and small-team purchases rather than L&D contracts.
Contact Cardone
Frequently asked questions
What is the Cardone 10X selling system?
The 10X system is Grant Cardone's mindset-and-tactics framework built on the premise that sellers should set targets 10 times bigger and execute 10 times more activity than they think necessary. Tactical training layered on top covers closing, objection handling, cold calling, follow-up, and negotiation. Cardone University delivers this via a library of 8,000+ video segments, making it the largest single video sales content library in the category.
Who is Cardone best for?
Cardone is a strong fit for individual sellers, SMB owners, automotive sales teams, real estate agents, and call-center sellers who want a high-volume mindset-led training subscription at accessible pricing. It is particularly useful for buyers who respond to a strong founder personality. Cardone is less of a fit for complex enterprise B2B sales motions, buyer-committee deals, or organizations whose culture is averse to founder-controversy baggage.
How is Cardone training delivered?
Cardone University is a self-paced subscription platform giving access to 8,000+ video segments covering the full sales cycle. Sellers can earn certifications in selling, closing, cold calling, follow-up, and negotiation. Live events include the annual 10X Growth Conference. Corporate teams can access Sales Manager Bootcamps. Delivery is global and primarily online, with events held in the US.
How much does Cardone University cost?
Cardone University self-serve subscriptions are listed on the page at $59 to $97 per month, placing it in the low-to-mid pricing tier for individual sellers. Corporate team licensing is priced separately and higher. This accessible entry point is a key differentiator versus custom-program competitors. Contact Cardone directly for corporate or team pricing.
What are the main criticisms of Cardone training?
Cardone buyer sentiment polarizes clearly. Individual sellers in automotive and real estate often rate the content volume and mindset motivation highly. The consistent criticism from team-level buyers is that mindset content dominates over structured tactical sales technique, making it less effective for complex B2B motions. The founder's public profile also carries controversy that conservative enterprise procurement teams may want to factor into a decision.
Related Providers
9-skill process with LMS measurement.
Real estate coaching at scale.
Fanatical Prospecting + Sales EQ.
See the full list: best Cardone alternatives, ranked →
Profile last reviewed July 2026. Request a correction.