Sales Gravy vs 30MPC.

Two founder-led training brands that built their authority the same way, by publishing more than anyone else in their lane, and then sold training on the back of it. Jeb Blount founded Sales Gravy in Thomson, Georgia in 2006 and has spent two decades turning one thesis, that prospecting is the underinvested lever in most sales organizations, into books, bootcamps, and certification tracks. Armand Farrokh and Nick Cegelski started 30 Minutes to President's Club as a podcast in 2020, took it to number one globally inside four years, and built the training arm behind it between 2022 and 2024. The buyer's question is not which brand is louder. It is whether your team needs a prospecting methodology it can install and reinforce, or a set of tactical SaaS courses that plug into a framework you already run.

Sales Gravy, what it is and where it wins

Jeb Blount founded Sales Gravy in 2006 and still runs it as CEO from Thomson, Georgia. Over two decades the firm has become the largest single-author content platform in sales training, anchored by six books, Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, INKED, and Selling the Price Increase, alongside a top-200 business podcast and a high-volume LinkedIn following. The methodology follows from the books. Fanatical Prospecting treats prospecting as a first-class discipline that most sales organizations neglect, teaching structured cadences across phone, email, social, video, and text on the premise that pipeline solves most sales problems. Sales EQ extends the work into emotional intelligence and the skills that decide late-stage closes, Objections handles late-funnel resistance, and INKED handles negotiation. Programs run as virtual cohort bootcamps, on-demand courses, in-person workshops, and certification tracks, with separate bootcamps for prospecting, inside sales, and sales managers.

Sales Gravy wins where the problem is pipeline and the buyer wants a discipline installed rather than a course bought. Its profile names SMB and mid-market organizations building prospecting discipline at the individual contributor level as the core fit, covering SDRs, BDRs, AEs, and frontline managers, and the cohort and on-demand options are built to work for founders and CEOs running small teams without an enablement function. The prospecting-first position is underweighted by most peers, which is what makes the firm distinctive rather than the volume of content. Recognition includes a multi-year Selling Power Top placement, and the firm reports training hundreds of thousands of individual sellers annually across corporate and direct channels, though it does not maintain public corporate client logos. The shortfalls are documented on the same profile. The brand is highly personality-led, which concentrates key-person dependency on Blount himself. Enterprise buyers who need custom curriculum design or an international certified-facilitator bench are pointed toward Force Management or Richardson instead. And the integration with broader leadership content is thinner than what FranklinCovey or Korn Ferry carry, so an organization buying sales training as part of a wider leadership program will find gaps.

30MPC, what it is and where it wins

30 Minutes to President's Club was founded in 2020 by Armand Farrokh, formerly VP Sales at Pave and Carta, and Nick Cegelski, a three-time top enterprise seller. It started as a tactical SaaS sales podcast and became the number one sales podcast globally within four years, with the training arm scaling between 2022 and 2024 behind the founders' bestselling book, Cold Calling Sucks (And That's Why It Works). The methodology is tactical SaaS selling expressed as specific behaviors and exact language a seller can use on the next call. There is no single named framework. The courses are skill-specific, covering cold calling, discovery, multi-threading, demos, and leadership, with the Outbound course co-developed with Jason Bay of Outbound Squad. Practitioners treat 30MPC as the complement to a qualification framework such as MEDDIC or SPICED rather than a substitute for one, which is the clearest statement of what the firm is and is not built to do.

30MPC wins on immediacy and audience fit. SaaS AEs, SDRs, and frontline managers at modern B2B SaaS companies are the target, cohort programs aimed at teams of 5 to 50 sellers are where the model works hardest, and the named-instructor format puts sellers who are still carrying quota in front of the cohort. The podcast reach drives inbound and authority that most training providers cannot match, and the client names on the profile, Salesforce, Gong, Outreach, Slack, and LinkedIn, come from 30mpc.com and podcast guests. The free podcast layer also means individual sellers can evaluate the content style before anyone signs anything. The shortfalls are the mirror image of the strengths. The company is young and its delivery track record is shorter than the Tier A firms it competes with for team budgets, which is why our directory places it at Tier B on the watch list for Tier A. The personality-led brand concentrates key-person risk on two founders. There is no service-aggregator review data anywhere to verify claims against. And large enterprise rollouts that need certified facilitator networks, or non-SaaS motions where the SaaS-tinted vocabulary feels out of place, are both explicit weak fits.

Side by side

Head to head, dimension by dimension

Methodology

This is the decision, and the two firms answer it differently on purpose. Sales Gravy sells a spine. Fanatical Prospecting is one thesis applied consistently, that pipeline volume and cadence discipline are the levers most organizations underinvest in, and every program under it teaches the same vocabulary to SDRs, AEs, and managers. That makes it straightforward to install once and reinforce for years, and it transfers across industries because cadence discipline does not depend on what you sell. 30MPC sells a toolkit. The courses are deliberately skill-specific, cold calling, discovery, multi-threading, demos, and leadership, taught as the exact phrasing and behaviors practicing top sellers use, and there is no single framework tying them together. Its own positioning is that it complements a qualification framework such as MEDDIC or SPICED. That is a strength for a team that already has a spine and a gap for a team that does not, and buyers should be honest about which they are before comparing curricula.

Delivery and format

The formats overlap more than the brands suggest. Both run cohorts, both sell on-demand courses, both deliver in person. The differences are in what surrounds the sessions. Sales Gravy adds certification tracks and a standing content library, which matters to an organization that wants a repeatable on-ramp for every new hire without booking a facilitator each time, and its bootcamps are segmented by role so an SDR and a sales manager are not sitting in the same curriculum. 30MPC adds named practitioner instructors and guest appearances from sellers still carrying quota, which is the format the podcast established and the reason the training reads as current rather than archival. The podcast itself functions as a free evaluation layer: a buyer can listen for a month and know exactly what the paid content sounds like, which is a diligence advantage neither review aggregators nor sales calls provide here.

Team fit

Both firms serve the small and mid-sized end of the market, and neither is built for a global enterprise rollout. Inside that band the shapes differ. Sales Gravy fits SMB and mid-market organizations building prospecting discipline at the individual contributor level, and it is one of the few credible options for a founder or CEO running a small team with no enablement function, because the cohort and on-demand formats do not require internal program management. 30MPC fits modern B2B SaaS companies running cohorts of 5 to 50 sellers, where the sellers already know the motion and need the calls executed better. The dividing line worth testing is your own vocabulary. If your sellers talk about ARR, multi-threading, and buying committees, 30MPC will land without translation. If they sell capital equipment, professional services, or anything with a non-SaaS buying process, Sales Gravy's material transfers more cleanly, and 30MPC's profile names that mismatch as a weak fit.

Pricing posture

Our sales training cost guide puts both firms in the SMB-focused tier at $500 to $2,500 per seller, which makes this one of the few comparisons on this site where the two providers are not separated by budget. Sales Gravy carries the mid pricing tier and publishes more than almost anyone in the category: Sales Gravy University runs $30 to $100 per month, one of the only entry-level prices any of the 49 providers in our directory discloses at all. 30MPC sits at the low to mid tier for individual on-demand courses and the mid tier for team cohorts, with team pricing quoted after a conversation. For an individual seller spending their own money, both are reachable and the affordable sales training guide covers the wider field at that price point. For a team engagement, the per-seller rate is the smaller half of the decision. Ask both firms the same five questions: trainer travel, materials and licensing, train-the-trainer certification, LMS integration, and ongoing coaching reinforcement. That last one is the most underbudgeted line in the category, and the reason it matters is the benchmark: $4.53 returned per $1 invested when training is paired with coaching, dropping below $1 without it.

Proof and reviews

Neither firm can be chosen on review data, and buyers should hold both to the same standard. Verified 2026-05-24, Sales Gravy's public aggregator footprint is thin. Trustpilot shows 2.7 stars across 5 reviews, a sample the profile itself calls too small for confident interpretation, and the reviews that exist skew toward subscription and paywall complaints rather than the quality of the training. 30MPC has no public footprint at all on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius. What both carry instead is content reach, which is a different kind of evidence: Sales Gravy has a top-200 business podcast and a book in Fanatical Prospecting that is among the most-cited modern sales books, and 30MPC has the number one sales podcast globally and a bestselling book on cold calling. Apple Podcasts and Spotify listener ratings measure the content rather than the service, and neither should be read as a verdict on the training. How thin this footprint runs across the whole market is the subject of the State of Sales Training 2026 report. The practical move is the same for both: ask for references from teams that match your size, motion, and industry, and treat any star average built on single-digit review counts as noise.

What buyers say, where reviews exist

What buyers like about Sales Gravy

The cohort format is what the review card on the profile singles out. A VP of Sales at a mid-market SaaS company credits Fanatical Prospecting with changing how their SDR team thought about cadences, and says the bootcamp is what made the book stick, because of the accountability the cohort created. That is the pattern the firm is built around: the content is available for free or close to it, and the paid program exists to make people do the work. The wider signal is reach rather than reviews, with Fanatical Prospecting among the most-cited modern sales books and the podcast in the top 200 for business.

What buyers criticize about Sales Gravy

The Trustpilot reviews that exist are not about the training. At 2.7 stars across 5 reviews, the sample is too small to interpret, and the complaints inside it concentrate on subscriptions and paywalls rather than program quality, which tells a buyer more about the self-serve product than the corporate engagement. The structural criticisms on the profile matter more. The brand is highly personality-led, so a buyer is underwriting Jeb Blount's continued involvement. Enterprise buyers wanting custom curriculum design or an international certified-facilitator bench are directed elsewhere. And the leadership content is less integrated than what FranklinCovey or Korn Ferry carry.

What buyers like about 30MPC

Listeners describe the format itself as the draw: 30 minutes, two practicing top sellers, no slides, and phrasing specific enough to use on the next call. That is content feedback rather than service-aggregator data, and it should be weighted as such, but it is consistent and it is what the training arm is built on. The named-instructor cohorts extend the same format, the Outbound course co-developed with Jason Bay of Outbound Squad brings in a specialist for the outbound motion, and the client names on the profile, Salesforce, Gong, Outreach, Slack, and LinkedIn, indicate the content lands with sophisticated SaaS sales organizations.

What buyers criticize about 30MPC

The absence of any verifiable review footprint is the first thing a diligence process runs into. There is nothing on G2, Capterra, Trustpilot, Gartner Peer Insights, or TrustRadius to check the claims against, so references have to come directly from the firm. The second concern is age. The training arm scaled between 2022 and 2024, which is a short delivery track record next to the Tier A firms competing for the same team budgets, and it is why our directory holds 30MPC at Tier B. The third is concentration: the brand runs on two founders, and the content style that makes it distinctive is inseparable from them. Enterprise buyers needing certified facilitator networks should look elsewhere entirely.

Two paths forward

Ask what is already installed before comparing curricula. If your team has no shared framework and the pipeline is the constraint, start with the full Sales Gravy provider profile. If you run a SaaS team with a qualification framework in place and the gap is execution on calls, start with the 30MPC provider profile, and read Hoffman vs 30MPC if late-stage deal control is also on the list. For the ranked field of SaaS-fit providers, sales training for SaaS covers the whole set, and JB Sales vs Pclub compares the two nearest tactical alternatives at a similar price point.

Run the Sales Maturity Scorecard (5 minutes) for a gap analysis. Or talk to Ava for a personalized shortlist based on your team size, vertical, and budget range.

Frequently asked questions