Overview
Sales Hacker was founded in 2013 by Max Altschuler. Acquired by Outreach during the SaaS sales-tool consolidation era. In 2023, Outreach divested Sales Hacker back to Altschuler, who rebranded the network as GTMnow. Today GTMnow operates alongside GTMfund (Altschuler is GP at both), making it an unusual combination of media platform and investor network.
The signature differentiator is the 10+ year content archive plus the GTMfund affiliation. Practitioners read GTMnow for tactical SaaS GTM insight; founders sometimes find investor introductions through the same network.
Methodology
GTMnow does not have a methodology. The product is content and community. Practitioners read the newsletter, listen to the podcast, attend events. The methodology is whatever the next contributor or guest brings to the conversation.
Signature programs
- GTMnow Newsletter
- GTMnow Podcast (formerly Sales Hacker Podcast)
- GTMfund-affiliated events
Who GTMnow is best for
GTMnow is a strong fit for SaaS GTM practitioners, founders, and sales/marketing leaders who want a steady stream of tactical thought leadership and a connection point to the SaaS investor network.
GTMnow is less of a fit for buyers wanting team enrollment in courses, certified curriculum, or structured skill-build programs.
Strengths and weaknesses
What GTMnow does well
- Massive content library (10+ years of Sales Hacker archives).
- GTMfund affiliation creates investor-network value rare in this category.
- Outreach divestment back to founder restored independence and community trust.
Where GTMnow is weaker
- Not a structured training curriculum provider.
- Buyers wanting team enrollment in courses will need a separate provider.
Reviews
Verified as of 2026-05-24, GTMnow has no current third-party aggregator footprint. The legacy Sales Hacker G2 profile is dormant after the 2023 rebrand. The brand is a media and community property (newsletter, podcast, events), not a structured training service. The strongest signals are podcast listener counts (Apple Podcasts and Spotify) and newsletter subscriber base, neither of which are service-aggregator data.
"GTMnow is the SaaS GTM newsletter I read every week. The podcast guests are consistently practicing operators, not theory-only voices." Founder, Series A SaaS.
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Leave a review →Notable Sponsors and Affiliates
Sponsors historically include Salesforce, Outreach, Gong, and others. GTMfund affiliation extends the network.
Notable Clients
GTMnow (formerly Sales Hacker) is a media and community platform for go-to-market practitioners. Membership is individual, not purchased by L&D teams. Newsletter subscribers, podcast listeners, and community contributors span Notion, Rippling, Figma, and hundreds of growth-stage SaaS companies. GTMnow does not publish a corporate client list.
Contact GTMnow
Frequently asked questions
What is GTMnow?
GTMnow is a SaaS go-to-market content and community network, not a structured training curriculum. It delivers a weekly newsletter, a podcast, and events for practitioners. Originally founded as Sales Hacker in 2013 by Max Altschuler, it was rebranded GTMnow in 2023 after Outreach divested it back to Altschuler. It is now affiliated with GTMfund.
Who is GTMnow best for?
GTMnow is best for SaaS GTM practitioners, founders, and sales and marketing leaders who want a steady stream of tactical thought leadership and a connection to the SaaS investor network. It is a weak fit for buyers who need team enrollment in certified courses, a structured skill-build curriculum, or a formal training program with measurable outcomes.
How is GTMnow content delivered?
GTMnow content is delivered online via a newsletter, a podcast (the former Sales Hacker Podcast), and GTMfund-affiliated events. There is no classroom program, no LMS, and no cohort format. Membership is individual and consumption is self-directed. Events may be ticketed separately.
How much does GTMnow cost?
GTMnow sits in the free to low pricing tier. The newsletter and podcast are free to access. Events are ticketed separately at prices that vary by event. There are no published team-license or corporate training fees because GTMnow does not sell structured training programs. Individual subscribers can join without charge.
What makes GTMnow distinctive among sales content platforms?
GTMnow's most distinctive asset is its dual identity as a media platform and an investor-network gateway. The GTMfund affiliation means practitioners reading the newsletter or attending events can access an investor network alongside tactical content. The 10-plus-year Sales Hacker archive is a secondary differentiator, giving subscribers a depth of content few peers can match.
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Profile last reviewed July 2026. Request a correction.