Integrity Solutions vs FranklinCovey.
Both are decades-old, globally delivered providers for mid-enterprise organizations. Their main difference is the shape of the relationship. Integrity Solutions offers one values-based sales discipline through a global facilitator-licensing network. FranklinCovey places sales inside a whole-company learning and development subscription, the All Access Pass, alongside 7 Habits and 4 Disciplines of Execution.
The 30-second verdict
Pick Integrity Solutions for global, trust-led selling in financial services or healthcare when you want one values-based sales discipline delivered consistently across many countries through licensed facilitators at a mid pricing tier.
Pick FranklinCovey when you want one learning and development vendor across sales, leadership, and culture, already run or plan to run 7 Habits or 4DX, and value public-company stability under an enterprise subscription.
If you are unsure, ask whether you are buying a sales discipline or an enterprise learning and development platform that includes sales. The first points to Integrity Solutions. The second points to FranklinCovey. SaaS-native motions built around complex qualification should look elsewhere.
- Integrity Selling uses six steps: Approach, Interview, Demonstrate, Validate, Negotiate, and Close
- Behavior Styles supports adaptation to different stakeholders
- Integrity Coaching, Integrity Service, and Behavior Styles extend the core program
- Certified-facilitator licensing supports in-person and virtual delivery across 130+ countries
- Mid pricing tier with published clients including Principal Financial Group, Mutual of Omaha, and Nationwide
- Helping Clients Succeed covers pipeline creation, opportunity qualification, and closing
- Strikingly Different Selling adds positioning for sellers in undifferentiated categories
- All Access Pass bundles Sales Performance, 7 Habits, and 4DX
- In-person, virtual, and on-demand digital delivery is available globally
- Enterprise pricing tier with a worldwide facilitator network
Methodology compared
Integrity Solutions. Integrity Selling is a values-based, six-step methodology built on the premise that trust precedes influence. Customers buy from people they believe are acting in the customer's interest. Sellers move through Approach, Interview, Demonstrate, Validate, Negotiate, and Close, with a Behavior Styles model for adapting to stakeholders. A certified-facilitator licensing model lets internal or local facilitators deliver the approach consistently across regions.
FranklinCovey. Helping Clients Succeed separates the sales motion into filling the pipeline, qualifying opportunities, and closing the sale. Strikingly Different Selling extends HCS with a positioning lens for sellers in undifferentiated categories. Sales Performance is integrated with 7 Habits and 4DX through the All Access Pass.
Side by side
| Dimension | Integrity Solutions | FranklinCovey |
|---|---|---|
| Core methodology | Integrity Selling, a values-based six-step approach supported by Behavior Styles. | Helping Clients Succeed for pipeline, qualification, and closing, plus Strikingly Different Selling. |
| What you are buying | A single sales discipline delivered through licensed facilitators. | A whole-company learning and development subscription that includes sales. |
| Program breadth | Integrity Selling, Integrity Coaching, Integrity Service, and Behavior Styles. | HCS Filling Your Pipeline, HCS Qualifying Opportunities, HCS Closing the Sale, Strikingly Different Selling, Strikingly Different Sales Leadership, and All Access Pass. |
| Delivery model | In-person and virtual through certified-facilitator licensing. | In-person, virtual, and on-demand digital through All Access Pass. |
| Global reach | 130+ countries, with internal or local facilitators delivering consistently across regions. | Global delivery through public-company scale and a worldwide facilitator network. |
| Ideal buyer | Mid-enterprise, multi-country organizations using long-cycle, relationship-led selling. | Mid-enterprise, Fortune 1000, and large public-sector organizations seeking one vendor across sales, leadership, and culture. |
| Best verticals | Financial services, healthcare, and other trust-led verticals. | Multi-industry organizations, especially those already using 7 Habits or 4DX. |
| Ownership/stability | Founded in 1968 by Ron Willingham, with 55+ years of operating history. | Public company listed on the NYSE as FC, founded in 1997 through the merger of Franklin Quest and Covey Leadership Center. |
| Pricing tier | Mid. Program licensing and facilitator certification shape the cost. Contact for a quote. | Enterprise. All Access Pass uses an annual subscription. Contact the Sales Performance practice for a quote. |
| Review sample | 4.7 across 58 G2 reviews, verified May 2026, concentrated in financial services and healthcare. | 4.6 across 18 G2 reviews, verified May 2026, spanning all FranklinCovey programs. This is a general signal rather than a sales-specific score. |
Pricing reality
Integrity Solutions. Integrity Solutions sits in the mid pricing tier. Its certified-facilitator licensing model means cost reflects program licensing and facilitator certification rather than a per-seat fee alone. That structure can be cost-effective for large global deployments. Exact figures are not listed. Contact Integrity Solutions for a quote.
FranklinCovey. FranklinCovey sits in the enterprise pricing tier. Its primary model is the All Access Pass, an annual subscription that bundles Sales Performance with leadership and productivity content in one contract. Exact figures are not publicly listed. Contact the Sales Performance practice for a quote.
Who has which advantage on what
Integrity Solutions is stronger when:
- Trust-led, long-cycle relationship selling drives the buying motion.
- Financial services or healthcare experience matters.
- A multi-country organization wants internal or local facilitators to deliver one discipline consistently across regions.
- Integrity Coaching for frontline sales managers or Integrity Service for customer service fits the program scope.
- A mid pricing tier and facilitator-licensing model fit the buying plan.
FranklinCovey is stronger when:
- The organization wants one learning and development vendor for sales, leadership, productivity, and culture.
- 7 Habits or 4DX is already in use or planned.
- On-demand digital delivery through All Access Pass matters.
- Fortune 1000, large public-sector, or multi-industry reach fits the organization.
- Public-company scale and a worldwide facilitator network are priorities.
Quick picker, 60 seconds
Choose Integrity Solutions if trust-led selling in financial services, healthcare, or another relationship-led vertical is the priority.
Choose Integrity Solutions if consistent delivery across 130+ countries through certified internal or local facilitators fits your rollout.
Choose FranklinCovey if the contract should combine sales with 7 Habits, 4DX, leadership, and productivity content.
Look at other providers if your central need is SaaS-native, complex enterprise qualification aligned with MEDDIC or MEDDICC.
What buyers say (verified reviews)
What buyers like about Integrity Solutions
Integrity Solutions has a 4.7 G2 aggregate across 58 reviews, verified May 2026. Sentiment is concentrated in financial services and healthcare, the same trust-led verticals named in its ideal-buyer profile. Selling Power has also recognized Integrity Solutions as a Top Sales Training provider.
What buyers criticize about Integrity Solutions
The Integrity Selling position can feel more focused on interpersonal skills than on complex B2B process. SaaS buyers may find it underweight on qualification rigor. The offer is also less digital-native than Imparta or Winning by Design.
What buyers like about FranklinCovey
FranklinCovey has a 4.6 G2 aggregate across 18 reviews, verified May 2026. The profile also records Training Industry Top 20 Sales Training and Enablement recognition for 2025. Its parent-firm client roster includes Walmart, Marriott, and Deloitte, while specific Sales Performance client logos are not separately disclosed.
What buyers note about FranklinCovey
The 18-review aggregate spans all FranklinCovey programs, including 7 Habits, leadership, and HCS. Read it as a general FranklinCovey signal rather than a sales-training-specific score. Sales Performance represents a smaller share of total revenue than leadership development. Buyers focused only on sales may find deeper specialist depth at Richardson or Force Management, while HCS can feel lighter than MEDDIC-aligned providers on complex enterprise qualification. A Gartner Peer Insights profile exists for the sales practice, but its aggregate was not displayed publicly.
Two paths forward
The choice comes down to the operating gap and the shape of the vendor relationship. The Sales Maturity Scorecard can help identify the sales gap before a provider evaluation. Ava can build a shortlist using your team size, vertical, and budget range.
Run the Sales Maturity Scorecard in 5 minutes. Or talk to Ava for a personalized shortlist.
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